Detroit PR Guru

Pure Michigan PR

2010-10-12T11:24:00.000-07:00

Renewed discussions on finding funds to resurrect our great state's Pure Michigan tourism campaign remind me of two reasons I believe so strongly in the power of PR (and advertising) to reposition Michigan.

On July 2, my husband and I sat on the back porch of the Mackinac Public Library in white Adirondack chairs taking in the spectacular Island water views. Striking up a conversation with the woman next to me (also lucky enough to be spending a sunny, 80+ degree day in such a breathtaking setting), she mentioned she was visiting Michigan - and staying at the Grand Hotel - as a result of seeing the Pure Michigan ads in her home state of Pennsylvania. Plus, she was there with husband, children and grandchildren in tow. That's a lot of potential fudge purchases! Not to mention more than a few nickels that were spent at the Grand Hotel and other Island hot spots.

After our stop at the library, we headed to lunch at the Iroquois Hotel. Yes folks, the address might say Mackinac Island but the feel is pure California and Maine rolled into one. With craggy rocks, a marina and endless blue on the waterfront menu, we had to pinch ourselves that we were really in Michigan - Pure Michigan. Following one of the most delightful al fresco lunches ever (yep, it even beats Santa Monica's famed Shutters on the Beach) we headed back to the main street where a couple on bikes asked if the Hotel was open for lunch. We assured them it was and that they were in for a wonderful experience. Turns out,they were from Florida and were spending a week in Northern Michigan. I neglected to ask them about the Pure Michigan ad, but they did mention they had no ties to our state whatsoever, they just selected Michigan for something new. They gushed about their vacation and how pleased they were with their decision.

We had a Pure Michigan summer, with visits to Saugatuck, Holland, Indian River (and a harrowing, i mean memorable, canoeing trip on the Sturgeon River) and even our local metro park. I've certainly done my part to spread the message about the leisure activities Michigan has to offer vacationers. Something tells me our Pennsylvania and Florida visitors will do the same. Still, following the adage that PR leads and advertising follows, we need to back up our word of mouth campaigns with some Pure Michigan dollars.

Press Conference Palooza

2010-05-20T18:36:00.000-07:00

The secret to a successful press conference is to make sure it coincides with a planned visit by the Governor. Yes, Michigan Governor Granholm was in Auburn Hills today - and so were the majority of local media outlets. The event was threefold: the ceremonial groundbreaking for the new world headquarters of US Farathane, the rebirth of the 200+ acre Oakland Technology Park where US Farathane will soon be located, and the reminder to corporations near and far that Auburn Hills, the global business address - is open for business.

General Development purchased the land from Chrysler in early 2010 following the Chrysler bankruptcy. The land has been unavailable for development since 1995, but no longer. It's a new day in Auburn Hills. Using Auburn Hills fast track development approach, along with incentives at the state and local level, US Farathane broke ground in March on a project that first appeared before the Auburn Hills City Council in late January 2010.

As the 60+ attendees happily sweltered in today's 85 degree sun, the earth moved in Auburn Hills - with the assistance of about 10 earth movers. That's right folks, construction equipment was operational ( and not working on roads). Next up? Cranes in Auburn Hills. I'll alert the media.

Social Revolution at a Glance

2010-03-13T13:06:00.000-08:00

I'm not new to blogging, tweeting, Linkedin or facebook, but I wasn't aware of all the statistics on users, purchases, marriages, etc. emanating from the use of social media. If you have four minutes to get up to date,click on the link below for a fast-paced, funky beat video that puts you in the know.

http://www.youtube.com/watch?v=sIFYPQjYhv8

Celebrating Sisterhood: March 8th is International Women's Day

2010-03-07T08:58:00.000-08:00

My friend and colleague, Anne Doyle, sends along a reminder that Monday, March 8th is International Women's Day. Learn more at http://www.internationalwomensday.com/

What a fitting introduction to congratulate two of my favorite women: attorneys and law partners Patricia Nemeth and Linda Burwell. These two legal powerhouses have helped create Michigan's largest, woman-owned management side labor and employment law firm, Nemeth Burwell, P.C. They were honored, along with seven other highly accomplished women, at the Michigan Business and Professionals Association 14th annual women and leadership conference on Thursday, March 4th. The accompanying picture was taken at the event. Linda is on the left and Pat is on the right.

Everyday PR Can Ward Off Crisis PR

2010-02-06T05:49:00.000-08:00

According to an article in today's Wall Street Journal, Toyota has called in the big PR guns to manage its quality crisis (crisis is a powerful word but seems like an understatement here.) I contend that good public relations is everyday public relations. It's communicating with internal and external audiences regularly to maintain a positive, open and honest relationship.

When a company tells its story regularly, even when that means admitting to some hiccups along the way, significant good will is created. When goodwill among the public and stakeholders exists, the power to avert a crisis is strong. Again, as mentioned in previous posts, this requires immediate, full disclosure of any serious problem and a sincere desire and strategy to tackle the issue fully and with urgency. Hiding problems for months and years is sure to lead to a PR crisis. Practicing everyday PR can avert one.

Turnabout isn't Fair Play?

2010-01-31T19:35:00.000-08:00

I was surprised to hear a well known automotive insider comment Friday that Ford and GM were being "predatory" in their attempts to take advantage of the massive Toyota recall in order to sell domestic cars. Why not? The quality issue - which the domestics have fought for years and sometimes rightly so - has been one of Toyota's key selling points. From a PR perspective, where timing is everything, why would any car company, regardless of country of origin, not step up to the plate and tout its products?

I feel a personal connection to this developing story because I was once the owner of a Lexus ES-350. I had three unexplained acceleration experiences, the scariest of which occurred on 1-75 north in the winter of 2008. I was driving my then 14 year-old daughter, Lucie, and her best friend skiing at Pine Knob. Suddenly, the car lurched past 70 to 85 and 90. I wish I could say I remained calm, but I'd be lying. I was screaming for the girls not to worry because I'd figure this out, but I had no idea what was happening. Did I hit the cruise control by mistake? How could I stop the car, given that using the brake was producing zero results? I think I must have jimmied the floor mat in my frenzy to try something, anything, to slow the car down. The car then resumed normal speed and we survived unscathed.

It deeply concerns me that this dangerous acceleration problem has been identified in 8 Toyota models, especially with one of my sisters driving an Avalon and another a brand new RAV 4. The problem needs to be resolved immediately. In the meantime, with car safety top of mind, manufacturers with cars with no known safety issues do need to tell their story loud and often. (By the way, I love my 2009 Lincoln MKZ.)

It's About TIME

2010-01-31T16:38:00.000-08:00

A belated thank you to TIME magazine and its other national titles for focusing on Detroit and surrounding areas for an extended period. I heard TIME editor Ann S. Moore speak at an INFORUM event on January 15th and it was hard not to feel a sense of pride in Detroit, both from the success this region has historically known and the potential to innovate our way back to the top again.

Women Executives Rock

2009-10-22T13:26:00.000-07:00

An article in this week's Crain's Detroit Business highlights the recent findings that women are woefully under-represented on corporate boards and among Michigan's highly compensated executive ranks (http://www.crainsdetroit.com/article/20091022/EMAIL01/310229992/-1#). Hmm, can't help but wonder if more women are forgoing the big business route and doing their own thing.

I raise the question because of my current seven clients, three of the organizations are owned and/or led by women. A fourth, Plante & Moran, has always ranked highly on lists touting an impressive percentage of women partners among the nation's largest public accounting firms. I've always had a high percentage of women business owners as clients. Part of the reason is that other women often refer business to me. I can see any of my women clients heading up large organizations and serving on corporate boards, but speaking to the former, my guess is they wouldn't trade their current role for the hassles of the corporate world. That's not the point though. Do Michigan's largest companies know what type of dynamic talent they are missing? Or are they content to let good leaders slip away?

Detroit is Hot

2009-09-28T04:06:00.001-07:00

It may be late September, with temperatures this week slated for the 60's, but Detroit is hot. Media-wise, I can't recall in my ten + years as an independent PR consultant a time when national media found Detroit even remotely newsworthy. As a matter of fact, pitching Detroit-area stories to national media has been one of my greatest challenges. Perhaps no longer, though.

Detroit is a topic in this week's FORTUNE, a cover story in Time magazine, and the subject of Time's new Detroit House project blog. Time even bought a house in the city to "embed" a reporter there. (Is that a war zone implication?) Further, a lengthy story in Saturday's (9/26) Wall Street Journal on the historical demise of a home in Detroit's Boston Edison District was the most e-mailed article of the day on WSJ.com. (Okay - I didn't say these were positive stories about Detroit!) There's a counter to that, though. A few months ago, one of my clients was featured in a CNN.com piece on "Why I love Detroit." In all, it's a good time to be a Detroit PR guru.

Don't Use That Language with Me!

2009-08-26T14:41:00.001-07:00

I'm hip! I'm happening! I'm up-to-date with the lingo. Okay, I better stop now. Still, I was encouraged to learn that I only use two of the twelve tech-based words that have been banned from use at the office for fear that one will appear to be woefully behind the times. But now these two words, used however sparingly by me, must go. They are: web surfing and Intranet. (On a related note, I believe it's important to add here that I have not used "state of the art" in a news release or any marketing collateral piece since 2002.)

Click here to see if you are a tech-word dinosaur.

http://finance.yahoo.com/career-work/article/107602/12-words-you-can-never-say-in-the-office.html

Passing on the Pope?

2009-07-31T10:09:00.000-07:00

Should one pass on the Pope? Swimmer Michael Phelps did, or will, or might, in order to rest up for his next meet. If that's the case, it seems like a PR gaffe to me, or severe egomania, especially if it's true that the Pope is meeting with 100 swimmers. This could be a great teachable moment for the Pope, though. (Hmmm,our leaders are big on teachable moments these days...)Yes, he could be like the shepherd who, despite having nearly his whole flock present, goes to look for the one lost sheep. If he's looking for a wolf in sheep's clothing, here's a hint: he's the one wearing the Speedo.

http://sports.yahoo.com/olympics/news?slug=ap-worlds-phelps-benedict&prov=ap&type=lgns

Linked In and Liking It

2009-07-28T18:35:00.000-07:00

I'm back in the fold with long-time client and former employer of 12 years, Plante & Moran (www.plantemoran.com)and I can't help but feel smarter because of the association. Why? As I've always said, Plante & Moran does a lot of things right. In helping them tell their stories, I am enriched by and engaged in a corporate culture that stresses putting the client first and offering staff the best professional experience, mentoring and training. Best of all, I learn right along with my P&M colleagues, who bring me up to date on the latest trends in corporate and HR strategies.

It's the latter that I've been working on recently,as I share the message that Plante & Moran has added Linkedin to its formal training program for practice staff. This brilliant idea was the brainchild of Chief Marketing Officer Jeff Antaya. Again, Plante & Moran is leading the way with its HR practices, this time on the web. Guess that's one of the reasons they have been on FORTUNE's 100 Best Places to Work List for the past 11 years.

Happy to be in the Good News Business

2009-06-22T05:38:00.000-07:00

I tell my clients that the media like the following: new, first, controversial and trendy. Most potential stories have to fit into those categories to be deemed newsworthy. Mainly, I avoid the controversial category - unless one of my clients is offering expert advice or insights. Today, I'm in the good news business. Click the link to this story and find out why: http://detroitfreepress.mi.newsmemory.com/?token=1b9ce6f48665085a0a860fbabe9bb725&cnum=502765&fod=1111111ARC

Why So Dour?

2009-06-16T08:49:00.001-07:00

As I write this, I am listening to Jim Hiller of Hiller's Market talk in a commercial on WWJ radio about his Hometown First program, noting that his markets purchase Michigan foods and products whenever possible. He adds that "we are all part of the solution" and comments on economic salvation (sorry - I recall the term but not the context.) I applaud Mr. Hiller's efforts to buy Michigan and offer some truly terrific grocery deals for us SE Michigan grocery shoppers. But why so dour, Mr. Hiller? He has a great message and he is showing that he is indeed part of the solution. At the same time, he sounds like he's delivering a death sentence to the state. Cheer up, Mr. Hiller. You are sharing a positive message - let your voice, energy and enthusiasm reflect that!

I fear Hiller's Market ad campaign is heading into the Beaumont doctor domain - the second I hear the now all too familiar gallows music, I switch the station. They are basically saying, if you don't have a Beaumont doctor - you will die!! Is it just me? I'm not a fan of the negative outcome advertising approach.

On a similar note, I heard the editor of the Detroit Free Press say a few weeks back to a crowd of PR professionals that "we are all in this together." I assume he meant to be encouraging, but he was dour. Geez, I can get down on the economy as well as the next guy or gal, but I don't recommend incorporating negative messaging into advertising and public relations opportunities.

I Like Her Already

2009-05-26T19:15:00.000-07:00

Please - may no one dig up any dirt on new Supreme Court Justice nominee, Sonia Sotomayer. Listening to President Obama introduce her in a live press conference this morning, I was thrilled that such a worthy and well-rounded candidate had been selected. When Ms. Sotomayer made her remarks, I was sold. She had me at thank you. This is a grateful woman, to be certain. Grateful for every blessing, every good thing, every person, every experience, every baseball game that has made her who she is. I'm a big fan of the gratitude attitude. It takes one far in life and makes the journey a joy.

A first generation American whose father died when she was 8, Ms. Sotomayer has journeyed from a public housing project to Catholic schools to Ivy League schools and to an array of corporate and judicial experiences. She was vetted by two presidents (George H.W. Bush and Bill Clinton) prior to today's announcement by President Obama, and the person she admires the most in the world is her mother. ('Nuff said??) Take aside all of her judicial and personal successes and focus for a minute on the fact that Ms. Sotomayer has achieved all of this while battling diabetes since childhood. Add her to my list of most admired women and my inspiration for the day.

That's Good News! Michigan Athlete Breaks Her Own Records

2009-05-14T15:12:00.000-07:00

Following up on my May 8th blog posting, if you want to gain even more confidence in our future, read about another young lady who shows remarkable leadership and discipline. She's my niece, Katie Cezat, one of Michigan's best college athletes. Check out her story at http://www.hillsdale.net/sports/x529241552/Cezat-honored-as-states-best

The (Good) Week in Review

2009-05-08T15:14:00.000-07:00

Sometimes, a litany of negatives is easy to compile, although I generally don't roll that way. (Do others "roll" or do we just roll in the D?) The last 7 days of have been filled with a long list of positives, some work-related, some personal, all people-related. Here goes...

On Friday, May 1 and Monday, May 4, the Rochester Community Schools Foundation (I'm a board member) said "Let's Do Lunch," and hosted about 1000 5th graders from Rochester Schools for an inaugural career day event. I served as a table sponsor and was able to share with 11 5th graders over 1/2 a turkey sandwich and macaroni salad (they didn't say "Let's Do a Big Lunch") the exciting world of public relations. I think a few must have been listening because one young lady said, "Your job sounds really fun!" I assured her that it is.

This event required a great deal of community sponsors and I have to give sincere thanks to my client and friend, Ewa Matuszewski (in purple blouse), CEO of Medical Network One (www.mednetone.net), who agreed without hesitation to be one of two leading corporate sponsors. That's the way Ewa rolls. She is one of the most generous people I know. True generosity - generous of spirit and with her resources.

Saturday was a hole in one for my husband Eric at Brookwood. There is a media connection: Eric was listed in the Detroit Free Press sports section on May 6 under the hole in one headline - a headline I did not know existed until Wednesday.

Tuesday night was a community scholarship celebration of Rochester area high school teens who received college scholarships of varying amounts from local foundations and charities. My anxieties over the future have since eased as I see and hear from these remarkable young people who have combined scholarship, community service, athletics and the arts to make their mark on the world before they even graduate from high school. Our country will be prosperous (for the right reasons) and secure with them at the helm.

On Wednesday night, my client and friend, Patricia Nemeth (pictured on left), an attorney with Nemeth Burwell (www.nemethburwell.com,) received a distinguished alumni award from Wayne State, where she received her law degree and master's degree in law. Being in public relations, I attend many awards events but I never tire of them. I sincerely love to see people honored for their accomplishments - and Pat's are numerous. In March, I watched her receive an award as one of Michigan's 25 Leaders in the Law. And on the PR side, thanks to my new part-time staffer Sue Davis who does research and other fun stuff for me, Pat was included in a CNN website feature on 13 people who live in Detroit and love it. Here's the link - Pat's is #6.

http://money.cnn.com/galleries/2009/news/0904/gallery.why_I_love_Detroit/11.html

On Thursday morning, I attended the Rochester Prayer Breakfast at Oakland University with 900 others to hear the incomparable and beloved Ernie Harwell hit one out of the park with remarks that were funny, sincere, nostalgic and hopeful. Kudos to client and baseball fan extraordinaire Jim Lionas of the Hunter Group (www.huntergroup.com), who served as chairman of this year's prayer breakfast and was responsible for nabbing Ernie as the speaker.

On Thursday afternoon, my son Peter returned home from his freshman year of college as a responsible, maturing young man. He had his old job back within a few hours of being home and was basking in the glow of a freshman year that was memorable for all the right reasons.

Oh yes, one final reason i had such a great week...my former Greek professor and long-time friend Ernie Ament said he enjoyed reading my blog - and that I should write more often. This is for you Ernie. Now you must post a comment to keep me inspired.

Okay, a final final reason: Dave Bing is the new Mayor of Detroit. This is a two for one because interim mayor Ken Cockrel (who I think did his best) now goes back to being city council president and Monica Conyers' (think Shrek, birthday tiaras and chaufered rides to her son's private school) power trip is over.

Detroit PR Takes a Hit

2009-04-09T12:53:00.000-07:00

It's a good news/ bad news day for the Detroit PR Guru.

You likely have been reading various negative takes on the Detroit environs as national media swoop in and decide in the course of one junket, "Yep, it's a dinosaur. Forget about it."

Today's Wall Street Journal has an Oakland County freelancer chiming in and, like our economy, it's not pretty. Says this writer, who managed to come up with the most singularly negative piece of journalism about "Detroit" (don't those of us who live in Southeast Michigan consider ourselves Detroiters?) within the context of reporting on Jay Leno's two free comedy shows in Auburn Hills:

“…Detroit has only receded further into its economic and social funk, solidifying its status as the poster child for American urban collapse.”

Huh? He took lemonade - not lemons - and made a grenade. Ouch! Let's hope potential investors in our state will expand their due diligence beyond the Wall Street Journal and include exploration into our water supply, human capital and arsenal of innovation.

Good News? It's personal, kind of. I have the distinction of submitting the most news content to the Detroit Regional Chamber's online news forum, detroiteronline.com in its first year of existence. Detroit may be a dinosaur to some, but if that were truly the case, how could I come up with mainly positive news content from Detroit area companies each week for the past 52 weeks?

When Good Discounts Go Bad

2009-02-10T10:53:00.000-08:00

I would have loved to sign up for the Wall Street Journal at the new subscriber rate they emailed me today: $119 for one year. Wow, that's terrific, especially when compared to the $299 I already paid for the Journal in December! Apparently, as a ten-year subscriber, I was given the loyalty subscription rate. This really smarts,though, because my husband, Eric, called in to complain in December about the rate (and remained on hold to talk to a supervisor) when it was not only outrageous but had increased $100 since the last renewal. Apparently he called the customer loyalty line rather than than the new customer line.

So why didn't I just cancel? I thought about it for a long-time but two decision factors came into play. 1. I love the Wall Street Journal and 2. I'm in a business that needs media of all sorts to stay in business. In the meantime, blogging about this has lessened the blow. You know what has really irked me through the years, though, now that we're on the topic of customer loyalty? Car ads where the advertised price is for car company employees only. Can you imagine if Macy's advertised their clothes on sale with an asterisk? *All prices will be 20% higher for actual customers. With Macy's and the car companies all on the skids maybe these aren't good examples, but loyalty in general is supposedly not as important of a sales factor as we are led to believe. How do I know that? I read it in the Wall Street Journal. I guess they follow the advice of their experts.

Hail Detroit's Arsenal of Innovation

2008-12-24T11:24:00.001-08:00

I have to get this down in writing before some other state lays claim to it: the Arsenal of Innovation. That's right, folks, that's my new mantra for Michigan. After spending last week talking to brilliant intellectual property attorneys at Brinks Hofer Gilson & Lione (full disclosure: they are a client of mine), auto industry veterans in the Rochester Optimist Club (full disclosure: I'm a member) and General Motors Institute (GMI) grads from the mid-1980's (full disclosure: they are some of the smartest women I know and they happen to be among my best friends, too)I came to the conclusion that we as a state and a nation do not give nearly enough credit to the innovation and patented technologies that are borne out of the hard work and research of our auto industry.

I've done my fair share of auto industry bashing through the years, although I'd like to think my complaints were grounded in fact. I'll even admit to being against the bailout initially. That all changed, though, when I saw members of Congress denigrating the industry based on half-truths, old information and a striking "us versus them" mentally. "This is getting personal," I thought. "Why don't they like us?" I did some more homework too and really got my arms around the depth of intellectual capital that we have concentrated in Michigan, thanks to the auto industry. Intellectual capital that benefits the entire nation. That can't be said of the assembly lines (with limited to no innovation and research) down South.

I had to chuckle at the Michigan engineer who was so upset about the treatment from Southern senators that he started a Boycott Alabama campaign and website. That's interesting, but I'm not a snowbird and likely will not even be going down South, much less to Alabama in 2009. So how can I boycott Alabama? They don't make anything! And if we're not careful, either will Michigan or the rest of our nation. Let's not lose the Arsenal of Innovation.

I Miss My Morning Newspaper Routine Already

2008-12-16T14:58:00.000-08:00

It doesn't happen until March, but I already miss my seven straight days of home newspaper delivery. As a public relations professional who has been closely following media trends for years, I’m deeply disappointed but not surprised by the decision to reduce home delivery of the Detroit News and Free Press. It's not just the home delivery, of course, the depth and diversity of content will surely be lightened as well.

I currently read the Detroit News, Detroit Free Press, Oakland Press, Rochester Eccentric and Wall Street Journal - all through home delivery. I can read the papers from 6:20am to 7:30am each day, no problem; then I go online and read the New York Times, USA Today and Yahoo News. I definitely prefer paper to plasma (to quote Liz Cezat of Cezat Creative Communications.) I already spend most of my work day online; holding a newspaper is a treat, a tradition, a luxury - not work.

There's more to this story, though. The impact on local PR people like me who want to get their clients’ messages to the public will be real and deep. However, above all, we are information brokers who get good stories and legitimate trends to writers, reporters and producers, regardless of the medium. Our profession will survive, and even thrive if we continue to be creative in providing useful information to those in a position to share it with large or targeted audiences. Also, key to future success will be going back to the roots of good PR, which is as much about building trust and relationships in the business and local communities as it is about media coverage.

I'm not happy about the changes, but I'll accept them. And I'll meet some new people in the process, too. After all,aside from pitching great story ideas, meeting terrific people is the best part of public relations.

Media Deflection Strategy: From Bad Economy to Bad Governing

2008-12-09T13:32:00.000-08:00

Do you read the Wall Street Journal? If so, perhaps you should take a break. It's one bad news story after the other. It's not made up news, of course, it's real, really bad news. It appears that every company I ever heard of (or never heard of) is laying off more people than I knew they employed. It's my business to stay informed, though, so I keep reading - and wincing. So imagine my delight this afternoon when I got a WSJ email blast that was not more bad news about the economy.

No, in an attempt to get our collective minds off the financial crisis, the Governor of Illinois, Rod "I want to make money" Blagojevich, got himself arrested today on charges of conspiring to get financial benefits through his authority to appoint a U.S. senator to fill the vacancy left by Barack Obama. It's too early to say what will happen to Mr. Blagojevich, but a word of caution to his ultimate successor. The governorship of Illinois appears to be the gateway to the big house - and I don't mean the governor's mansion. That's right. Blagojevich replaced Governor Ryan, who is currently in jail. Even a PR guru would have a difficult time putting a positive spin on that sorry trend.

PR Gets New Respect with Big Three's Washington Debacle

2008-11-20T14:40:00.001-08:00

I get no respect. Well, actually I do but I needed an entree for this post. The public relations field often takes a hit on the importance of its role in the boardroom. Further, whether earned or not, PR people often get a bad rap in certain circles. Today, however, I have read in blogs and traditional print that the Detroit 3's PR stinks. Translation: Do they know what PR is and how to use it? "Where were their PR people?!!" scream irate viewers of the media debacle that unfolded this week in D.C. "Who were their advisors?!!" bemoan others.

The automotive CEOs didn't appear to have a plan for their Washington visit. If you don't have a plan for how to present your request for a huge sum of money, it does not build confidence that you have a plan for how to spend it. Like my new-found friends, the PR advocates noted above, I do question if anyone is advising them. While it sounds absurd to think not, I recall Cerberus getting rid of its PR function after its purchase of Chrysler, LLC. Their thought process appeared to be: "We are not publicly-traded anymore so we don't need to communicate with outside parties." News flash: every company needs to communicate with outside parties, albeit at different levels and with different tools.

In considering the Big 3 execs' actions this week, any decent PR person would have advised against taking a corporate jet, just for starters. It's only a ten hour drive from Detroit. They could have caravaned in their fuel efficient and/or good looking cars (not SUV's)like the Ford Focus, Lincoln MKZ or Chevy Malibu (which should have been designed for the Cadillac line because it's such a looker). Included in the caravan, which would have made for great TV, radio, video, you tubing and print photos, could be "real" employees, not only those who make $21 million a year.

A good PR person would have prepped the execs for all the worst case scenario questions. They would have encouraged warmth but would have strongly advised against the front page photo that appeared recently in the Detroit newspapers, and perhaps national ones, too, that showed all the executives sitting around the table in DC with Nancy Pelosi and other politicos GRINNING for the camera. Don't smile guys. You're not happy. Remember?

Adventures in Dentistry

2008-10-31T11:30:00.000-07:00

As a PR person I tend to shun publicity, preferring to focus attention on my clients and their impressive accomplishments. That being said, I realize I rarely mention clients in my blog. So please allow for a commercial break as I introduce two of the best dentists in Michigan (the country?): Kurt Doolin and Jeff Haddad.

I first met Kurt Doolin in the spring of 2001 when I was hired to promote his new dental office in downtown Rochester. Kurt has a special place in my heart not only for being such a skilled dentist and all around good guy, but for taking a chance on me and continuing to retain my services without a break throughout 9/11 and the economic halt that ensued immediately thereafter. In 2004, Jeff Haddad joined the practice and Kurt and Jeff became the dynamic duo of dentistry, enhancing their skills and their practice, now called Rochester Advanced Dentistry,and having far too much fun in the process.

So why the walk down memory lane? Yesterday, Jeff Haddad received the "Young Professional of the Year" award by the Rochester Regional Chamber of Commerce and was feted, along with winners of various other community awards, among a crowd of nearly 500. A richly deserved honor, Jeff was recognized for being a top notch dentist, of course, but also for the tremendous generosity the practice has shown towards the Rochester community. Kudos to Jeff and Kurt and their entire team!

P.S. If Kurt had a fake ID, he and Jeff would have been co-winners.

"Save Darfur" is Challenging Pitch

2008-10-14T11:01:00.001-07:00

In the PR world, some pitches are easy and some are difficult. PR pitches for discounted designer purses: easy. Pitches for virtual colonoscopy: difficult. (Well, at least it was in 2002, although I did ultimately land a front page story - with photo- in the Detroit Free Press.) Charitable efforts and events are typically easier pitches. After all, who doesn't want to help cure childhood cancers, be considered a patron of the arts or shelter and feed the homeless? There are exceptions,though. Save Darfur? Difficult pitch. Too far away, no personal connection, too many domestic issues in the United States that need our attention, emotion and dollars. Besides, doesn't the United Nations handle tough issues like that?

Carrie Hall,who may actually be an angel but is also a photographer in metro-Detroit, invited me to a Save Darfur cocktail party last weekend at the Rochester home of her friends Catherine and Gar. There were minimal details on the invitation so of course I fretted over what to wear. I didn't want to appear insensitive and over-dress. ( Was it black tie?? I knew the home was in a lovely neighborhood.) I opted for jeans with a black leather jacket so I could have a clothing defense statement prepared. "Black tie? Oh, I thought it was black jacket!" Thankfully, I knew enough to bring my checkbook because I immediately spotted a silent auction table to my left when I entered. Carrie served as first hostess and immediately greeted guests with the announcement that Jacob Atem, one of the famed "Lost Boys of the Sudan" was on his way to the party but, alas, was lost. (Apparently, the Sudan is no match for northern Oakland County, directionally speaking.) Oh my gosh, I'll admit I did a little bit of homework on Darfur to refresh my memory on the causes of the genocide there, but I immediately recognized the "Lost Boys" reference. Why weren't there 100 people at this party with such an honored guest and a humanitarian cause? Catherine said that 80 had been invited but my guess is the number of attendees was close to 20 (albeit 20 of the nicest people you'd ever want to meet). As I said, Save Darfur: difficult pitch.

It shouldn't be, though. Catherine graciously said that economic times are tough and she understood the absences. While $2000 was raised at the event, one could have not spent a dime and still made an investment in Saving Darfur. The greatest contribution one can make is free: raise awareness about the atrocities in Darfur (so far, 2.5 millions people have fled Darfur and are living in displacement camps and 450,000 are dead; hundreds of thousands of women and children are being raped;) write a letter to the editor; write your congress person; talk to your children; visit www.michigandarfurcoalition.org, a website run by Michigan's leading grassroots Save Darfur citizens, Dr. Tim Page and his wife Jill. Do anything, but do something to Save Darfur.

A Salute to the PGA Foundation

2008-08-11T18:34:00.000-07:00

I was thrilled to spend the closing day of the PGA tournament at Oakland Hills Sunday in toasty PGA Foundation chalet #35, right on the chilly and windy 18th fairway. I owe my cushy and oh-so-comfortable surroundings to client and friend Cynthia Kidder (www.bandofangels.com).

The PGA folks know a winner when they see one, both on and off the course. That's why they have generously supported Cynthia Kidders' efforts with Band of Angels since she first met the acquaintace of Earnie Ellison, the PGA Foundation's business development guru (not PR guru, but he's pretty good at that, too) at the 2004 Ryder Cup.

I had the privilege of meeting and chatting at length with Earnie yesterday and was incredibly impressed with this warm, elegant man who loves golf but, even more important, loves what golf can do for underprivileged kids, kids with special needs, at-risk kids and charities that support kids - and adults. For Earnie, it's all about measuring the economic impact of golf and leveraging some of that economic impact to support worthwhile charities. That's what the PGA Foundation does and they do it sincerely and consistently, giving approximately 10% of PGA tournament earnings to important local causes, large and small. Of course, they hope to expand the game of golf and interest in the sport through their charitable giving, but that's fine. Corporate charity has a substantial, legitimate business component.

Professional golf does so many things right, steering clear of scandal, bad manners and negativity. After meeting with Earnie yesterday, I have a better idea of how they maintain their sterling reputation.

Mark Spitz Should be at the Olympics, But He Should Take the High Road There

2008-08-11T18:10:00.000-07:00

I haven't been able to watch nearly as much of the Olympics as I would like to but I have been following them in print and on-line. One of the big stories on Yahoo today is that Mark Spitz, 1972 seven-time gold medal swimmer, is not attending the Olympics because he wasn't invited. Click the link below to read about it.

http://sports.yahoo.com/olympics/news;_ylt=Alurya8b6HpuEP9IKMFqBtwazJV4?slug=afp-oly2008swimusaspitz&prov=afp&type=lgns

Unequivocally, Mark Spitz should have been invited to the Olympics. He should even have a premium, reserved seat in the natatorium as he and the rest of the world watch to see if U.S. swimmer Michael Phelps will usurp Spitz's seven medal record. I think Mr. Spitz deserves accolades, attention and respect, especially by the Olympic Committee. His lack of an invitation must have been a mistake, an oversight on the part of an overworked Olmpic staffer.

However, Spitz likely would have garnered an immediate apology and offered a ride to Beijing ASAP on a private jet if his disappointment was less petulant and minus the appearance of sour grapes. I would suggest something along the lines of: "I'm deeply disappointed not to be attending the Olympics but the truth is, I was not invited to attend. If I were invited, I'd be in the stands cheering for Michael Phelps and the rest of those devoted swimmers. I'd be thrilled to be there recalling my own Olympic victories and sharing in new ones with my compatriots."

You get the picture. Of course, I could be wrong. Mr. Spitz may already be enroute to Beijing, with the Olympic Committee apologizing all over themselves. I'm certain there will be some type of response. I can't wait to read about it.

(DON'T) Save Tiger Stadium!

2008-07-16T06:58:00.000-07:00

I have a hard time getting excited about the protracted efforts to save Tiger Stadium. Even as the wrecking ball swings, small factions are struggling to raise money to save portions of the Tigers' former home. Which portions? The upper deck women's restroom? The 38th row in the bleacher section? Detroit needs to move forward, not hang on to an empty relic of the past. (Boy, does that statement have implications far beyond Tiger Stadium!)

It's not that I don't have fond memories of the old ballpark. Growing up on the west side of Detroit, I enjoyed many a Saturday afternoon and summer night there. It was close to home and inexpensive, especially with bleacher tickets or obstructed view seats. My first date with with my husband, Eric, was also at Tiger Stadium. Despite 21 years of wedded bliss, that doesn't seem like a good reason to keep the ballpark alive, though.

I also have wonderful memories of grocery shopping with my mom at Great Scott at Michigan and Schaefer in Dearborn, but there was no hue and cry when that closed. The small Catholic high school I attended is also closed. How dare they? The Whole Foods near my house is relocating to a larger location. They can't do that! I used to be able to walk there to get my fill of Vegan-friendly fare. Okay, so I hardly ever went there, but so what? Many of my favorite professors at Wayne State have now retired. That shouldn't be allowed, because they were my teachers once I and I liked knowing they were still there. Okay, you get the picture. Life moves on, with or without us. The future is far too exciting to dwell on the past, especially when fond memories will suffice.

AND WHAT WILL BECOME OF FANCHON?

Detroit is not a city that moves on well. Fox 2's Fanchon Stinger is this week's personal case in point. I eagerly read her response to reports of her involvement in the Synagro sludge debacle. My first thought after reading her statement was neither an impression of innocence or guilt; rather, it was whether she used Roget's Thesaurus to amass the number of superlatives used to describe her outrage at reports that she was involved with Synagro. Here's a sample: "scandalous allegations", "blatant misrepresentations", "tawdry allegations", "excruciatingly difficult", "systemic, strategic and malicious dismantling of my reputation..." Whew! I was emotionally exhausted just reading it. Of course my second thought was of innocence or guilt. Thou thinks she doth protesteth too much? (I'm probably not quoting that exactly, but because my WSU Shakespeare professor is likely retired too, it doesn't matter.)

Compuware 1.0 + Compuware 2.0 =Compuware I Don't Know

2008-06-23T18:48:00.000-07:00

It's official. Even Compuware officials have no idea what the company does. Read my blog post from February 13th and then read the excerpted Q&A from today's Detroit News interview with Compuware COO Bob Paul.

Q : So how does Compuware 2.0 differ from Compuware 1.0?

A : We'd been focused on many, many different products which span a wide variety of information technology services. We do a lot of things in a lot of places around the world and Compuware 1.0 has been built around being a master of many different things, rather than a master of a few. So that's part of the difference between Compuware 1.0 and Compuware 2.0. Compuware 2.0 is much more about those things that can bring the maximum value to our customers, and that allows for breakout growth.

This less than succinct reply compels Detroit PR Guru to respond in kind and ask, "Huh?"

Remove the reference to information technology services and Mr. Paul has just described approximately 100,000 U.S. based companies. I don't blame Mr. Paul, though. He's been affiliated with Compuware since 2004 but has only been COO since April. It appears to take decades to actually describe, in non-consultantese English, what Compuware does. Meetings must be rather interesting there. No one knows what the company does, but they are all trying to package and sell its mystery services and products to global corporations, Wall Street and even colleagues. (I think Dilbert works there.)

It'd hard to resist tying all this gibberish into a neat little bow when considering the recent paraphrased words of Compuware founder and CEO Peter Karmanos. He supports Detroit Mayor Kwame Kilpatrick because, "He's the best that we've got." Apparently, nonsense begets nonsense when it comes to Compuware wordsmithing.

When Crisis PR Professionals Face A Crisis

2008-05-12T15:22:00.000-07:00

This week's issue of Crain's Detroit Business profiles national PR expert (note: not PR guru) Judy Smith of Washington, D.C.-based Impact Strategies. It's interesting to note that Ms. Smith cites seven bullet points that serve as the ABC's of Crisis PR. Well, okay, that's not interesting. What is interesting is that her client, Kwame Kilpatrick, is not following any of them. He was almost laughed off the stage when he said at a public forum a few weeks back that he couldn't resign because the city would be plunged into chaos. Methinks the Mayor has spent too long looking at that visual representation of the word "Chaos" that morphs into the word "Order" when stared at intensely. Well to be fair, Mr. Mayor has tried to divert attention away from the crisis (Refocus Attention - bullet point #6) by highlighting other city crises, er, I mean successes, but that requires about a column inch of news. Hence, the media heads back to the main crisis.

Bullet point #5 presents a conundrum for the Mayor. It requires having a "truth squad" to monitor what's being said against what is true. Regrettably, his truth squad lies about published media reports that are, alas, true.

For crisis communications strategies that actually have meaning, I refer my readers to my blog post of April 15. In the meantime, I'd strongly advise Ms. Smith to resign this account. It's bad for her business.

Crisis Communications 101

2008-04-15T17:41:00.000-07:00

Tell the truth. Tell it immediately. Tell it often. Go back to work.

Detroit's Mayor has Nowhere to Go

2008-03-14T09:23:00.000-07:00

The New York Time's Nick Bunkley notes today there is increasing pressure on Detroit Mayor Kwame Kilpatrick to resign (http://www.nytimes.com/2008/03/14/us/14detroit.html?th&emc=th).

With Eliot Spitzer's fall from grace and near immediate resignation earlier this week, many Detroit media folks have suggested Kilpatrick should follow Spitzer's example. What I haven't seen written is the reality that the Mayor has nowhere to go. He's burned almost all of his business connection bridges in Detroit; he never worked as an attorney, and even if he had, his law license is in jeopardy; he doesn't come from a wealthy family; his wife doesn't currently bring in a second income; his lovely home (the Manoogian Mansion), expensive cars and an immense security detail are paid for by the City; and his social and business calendar are filled with exciting, star-studded local, national and international travel and events also paid for by the City.

I think the Mayor should resign. But would I resign if I were him? He's already given up his dignity and credibility, but I don't think anything shy of a legal order can pry him away from his current life of luxury.

On Hermes Scarves and Soon-To-Be Governor Patterson

2008-03-12T09:42:00.000-07:00

Was that an Hermes scarf Silda was wearing at her husband's resignation press conference today? (If so, definitely not an Ann Taylor purchase!) My generous brother, Peter, bestows that ultimate fashion accessory on his dear sisters for their 50th birthday. For once, I wish I was older! Until then, I'll have to borrow from my three (much older) sisters. In the meantime, I suspect Silda will be avoiding the press conference scene for awhile. (BTW, Detroit's first lady Carlita Kilpatrick's outfit at last night's state of the city address must have tumbled out of John Travolta's closet from Saturday Night Fever: white suit and black ruffled shirt. Thankfully, she never made any famous disco dance poses.)

Kudos to new New York Governor David Patterson! Not for being the first black governor of New York, as the media consistently point out, but for his amazing accomplishments as a man who is blind. My dear friend and client, Cynthia Kidder, founder of Band of Angels (www.bandofangels.com), has taught me so much about viewing people with physical and cognitive impairments. "Focus on the sameness, not the differences!" Accordingly, Mr. Patterson should be held to the same high standards that a governor role commands. That doesn't mean we can't celebrate his accomplishments, though.

Hmmm...What to Wear to a Public Humiliation?

2008-03-11T10:48:00.000-07:00

I did a double take yesterday when I received a WSJ news blast that New York Governor and famed corruption crusading former NY Attorney General Eliot Spitzer was being investigated for soliciting a prostitute. (Kwame Kilpatrick thanks you for the breather, Mr. Spitzer.) Watching the press conference with Mr. Spitzer's cloaked apology, I couldn't help but feel pain for his attractive wife, Silda.

Public apologies over real or alleged marital infidelities seem to be all the rage these days. So much so that it appears high profile, married women may need a public humiliation outfit in their closet - just in case. Makes me recall an interview a few years back with the CEO of Ann Taylor (one of my favorite stores). She said while Ann Taylor Loft customers might ask, "What do I feel like wearing today?" Ann Taylor shoppers are more concerned with having the appropriate attire. They ask "Who am I meeting with today?" Can't you just envision a woman explaining to the Ann Taylor sales clerk that she needs an outfit that complements a type of public death? Funereal but not necessarily black; stylish but not too trendy. Something that looks good on TV and You Tube but will also garner sympathy and perhaps even a few compliments from fashion writers.

With her black slacks, teal blue jacket and pearls, Ms. Spitzer ( I think she dropped the Mrs. yesterday) can say mission accomplished.

Michelle Obama and Jackie O

2008-03-04T14:28:00.000-08:00

A recent Newsweek cover has a picture of Michelle Obama in a lovely, sleeveless purple sheath. I thought it was interesting, though, that she would be photographed in a sleeveless dress, especially in February (knowing that Illinois' winter has been no kinder than Michigan's). Alas, Ms. Obama's handlers must be doing their homework. Last weekend's Saturday Wall Street Journal did a favorable fashion piece comparing Michelle Obama to Jackie O. Sure enough, in photo comparisons between Michelle and Jackie, Jackie is featured in a sleeveless dress almost identical to the one Michelle is wearing in Newsweek. Coincidence? O no.

McCain's Prompt Reaction to Articles a Good PR Move

2008-02-21T12:27:00.000-08:00

John McCain's response to allegations in the New York Times and the Washington Post that he had an improper relationship with a lobbyist was right on in terms of public relations. He reacted quickly after the potential scandal hit the papers today (although the New York Times' article said he refused requests for interviews in December) and held a press conference this morning denying any improper personal relationship or unethical decisions made as a result of the relationship. We shall see how the story plays out but addressing the issues immediately after a scandal or controversy breaks is almost always the way to go.

It's hard not to compare this response to Kwame Kilpatrick's following the Detroit Free Press' front page story about an affair between Kwame and his chief of staff and thousands of sexually charged text messages. Detroit's mayor was officially silent for a week, although it appears he may have found time for some more inappropriate conversations in a hot tub down South. Bad PR move! When he did speak, he sought sanctuary in church, another bad PR move! I know I mentioned that in a previous posting, but it still galls me!

The New Compuware

2008-02-13T08:02:00.000-08:00

I look forward to hearing more about the announcement on Compuware 2.0. It should give me a better idea of what Compuware 1.0 actually does. BF

Musings on Detroit area PR Happenings

2008-02-12T14:09:00.000-08:00

What better time to start a PR blog in the Detroit area than now? With Kwame Kilpatrick on an "assignment from God" in his tenuous role as Mayor of Detroit, I'm also on assignment, though not from God, to comment on various PR happenings in the Detroit area and throughout the state. I'm still shaking my head at the Mayor holding a press conference (sans the press - bad move) in church. Separation of church and state issues come to mind...and why was the lovely Carlita Kilpatrick dressed as a man during Kwame's apology? Another bad PR move...it seemed unnatural and forced. BF